IDUN MINERALS

BORN IN STOCKHOLM - CONSCIOUS BEAUTY

IDUN Minerals’ motto is “Simply Pure and Clean”. For us beauty should not burden our planet. Our goal and our products should offer clean and effective beauty with as little impact on the environment as possible. As IDUN Minerals is growing internationally our responsibility for the sustainable development of society at a local and global level also increases. We see this as long-term work that will include all parts of the organization. The company should have good profitability and simultaneously ensure a sustainable value chain to continue being a contributor of sustainable beauty. With this as a basis we continuously evaluate, develop and improve all our products.

Born in Stockholm more than 12 years ago, on International Women’s Day, IDUN Minerals is a beauty brand that combines high-performance formulas and high-quality results, thanks to ingredients that protect and care for the skin. The products are formulated in close cooperation with researchers and dermatologists and are developed for all skin types, even the most sensitive.

Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals. With the ambition to be a sustainable beauty brand, IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Celebrating products that have won awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, been recommended by Asthma Allergy Nordic and carrying the Nordic Swan Ecolabel, IDUN Minerals becomes a widely recognized high-quality clean beauty brand. Simply pure and clean.