John Frieda

When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda Hair Care products are personal favourites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda Hair Care Experts revolutionised hair care with the innovative Frizz Ease Hair Serum, which eventually landed in Allure magazine's "Cosmetic Hall of Fame" and was singled out by InStyle as "Product of the Decade." And the John Frieda Hair Care Experts' dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.