NOIR Stockholm

Noir Stockholm is a line of uncompromising hair care products from the founders of the prestigious Noir Stockholm salon, Hans Nilsson and Ellen Ericsson. Hans Nilsson is an internationally renowned editorial and celebrity hairstylist. His avant-garde hair creations, used in fashion and music shows, are often compared to art.

"When developing the Noir Stockholm hair care brand, we wanted to create the perfect combination of style and care. We decided not to compromise on either the care properties of the products or their functionality. We are passionate perfectionists in our work. We always strive to make something different, something better. Something new. We simply wanted to extend this philosophy of uncompromising professional hair care to the products we depend on. As a first-time developer, we had the opportunity to think outside the box. On several occasions, our product developers told us that our ideas were impossible to produce, but since we promised ourselves we would never bring anything to market that made us less than over-satisfied, we didn't give up. We stuck to our vision. Some products took years to develop. As a small brand, you have the freedom to do things your own way. "