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Bleached Eyebrows: The new beauty trend

Blanka Piškor29.09.2023
blog

Image Source: Instagram and Getty Images

Are you ready to discover a new beauty trend that has taken the beauty world by storm? We're talking about bleached eyebrows. 


In this blog post, we'll tell you more about the trend and how you can easily do it yourself.

How the bleached eyebrows trend originated

The trend started on the runways of Fashion Week. Makeup artists began bleaching the eyebrows of models to create a fancy look. Soon after, this trend conquered the red carpets of the Met Gala and the hearts of beauty enthusiasts worldwide. Kendall Jenner, Kylie Jenner, Kim Kardashian, Julia Fox and Bella Hadid have already ventured into the Bleached Brows look.

How to bleach your eyebrows

Bleaching eyebrows is not as complicated as it may seem at first. Many brave trendsetters already dare to lighten their eyebrows at home. However, the process requires caution and precision to achieve the desired results. Here's a simple guide to bleaching your eyebrows:

  1. Preparation is everything: make sure your eyebrows are clean and free of makeup.
  2. Get yourself an eyebrow bleaching kit. Make sure to follow the instructions carefully.
  3. Protect your skin: apply a thin layer of Vaseline around your eyebrows to protect your skin from possible irritation.
  4. Perform the bleaching: Apply the bleaching mixture evenly to your eyebrows and leave it on for the recommended time.
  5. Neutralize and rinse: After you have achieved the desired lightening, neutralize the bleach according to the instructions and rinse your eyebrows thoroughly.
  6. Fine-tune: If you find that your eyebrows are still too dark, you can repeat the process until you achieve the desired color.
  7. Don't forget to nourish: After bleaching, use a soothing serum or oil to condition and protect your brows.

The impact on the beauty industry

The bleached eyebrow trend has not only changed the way we style our eyebrows, but has also influenced the beauty industry itself. Eyebrow products specifically designed for bleached eyebrows are on the rise in the market. 


From eyebrow pencils to gels, there are countless options to create the perfect look. The world of beauty trends is always changing, and bleached eyebrows are definitely an exciting development. 


If bleaching is too drastic for you, you can also go for the look with makeup. Reach for a lighter eyebrow powder or eyebrow pencil to simulate bleached brows.

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